FOOTBALL hard man Neil Ruddock, who grew up in Ashford, has failed in his quest to become king of the jungle on ITV1's I'm A Celebrity Get Me Out of Here.

The star, known as 'Razor' Ruddock, was rather unexpectedly given the boot by viewers last night.

Overcome by hunger and a hate for the Australian camp's diet of beans and rice, he wolfed down a plate of bacon rolls as soon as they were offered by the show's hosts Ant and Dec.

The lack of food meant Razor failed to live up to his reputation as a joker, spending hours in his bed conserving his energy.

The former Millwall, Liverpool and West Ham ace was the first of the celebrities to take part in a Bushtucker trial - coping with a creepy crawly and snake filled plastic bowl on his head - and had to conquer his fear of heights to win the rest of the camp a treat.