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Home   Canterbury   News   Article

The Deeson Group, based in Canterbury, transform Robbie Williams' website with 1940s look as he promotes No1 album Swings Both Ways

10 December 2013
by Chris Price

A digital branding company has added some 1940s style to Robbie Williams’ website as the singer promotes his latest swing album.

The Deeson Group, based in Canterbury, swung into action to give a retro-theme to the 17-time Brit Award winners’ online site.

As well as the revamp, the firm intergrated social media and forums to tie in with the release of the star’s No1 album Swings Both Ways last month.

The company has worked with the former Take That singer’s management team since 2009.

Head of digital at Robbie Williams' management ie:music Matt Proud said: “The new showcases the wealth of Robbie content we’ve amassed and curated during the past 20 years.

“It supports the new album launch and tour campaign simultaneously, while enabling users to interact with others and share their own Robbie experiences across any device.

“We wanted to bring more of Robbie’s unique on-stage personality online. The website’s design and creative has delivered exactly that.”

The firm’s graphic design team also developed the new Robbie Williams logo.

Managing director Tim Deeson said: “They created the background, text and logo textures to give a vintage letterpress look.

“With Robbie’s rich music performance heritage, including the early days of Take That and selling out Knebworth, it’s been great to be part of the story.”

The Deeson Group has three agencies, Deeson Creative, Deeson Online and Deeson Member Communications. It was founded in 1959.

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