More than 500 people flocked to the annual Rupert Bear Day in Canterbury.
Guest of honour was Stuart Trotter, the new illustrator of the traditional annual who signed copies for visitors.
He has taken over the job from John Harrold who drew the character for the last 30 years.
The museum houses a special permanent exhibit to commemorate the creator of Rupert, Mary Tourtel, who was born and grew up in the city.
Stuart, a children’s illustrator with many credits like Postman Pat and Winnie the Pooh on his CV, said: “I have always been a fan so I was thrilled to be asked to do the annual. But I wouldn’t dare change his classic character which the Rupert traditionalists love.”
The event was organised by the Museum of Canterbury with the support of the Followers of Rupert and attracted more than 500 people.
Museum curator Martin Crowther said: “I think there was an added bit of excitement this year because we had the new illustrator signing annuals.
“But there was also lots of stuff for children including story-telling, singing, mask making and the Rupert Bear shop selling all kinds of merchandise like scarves and ceramics.”
He added: “We are really pleased with our Rupert museum and always looking to add to our collection. The re-branding of Rupert through the television series, Rupert Bear - Follow the Magic, is also an exciting new opportunity for us to grow the museum.”
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