BMW has opened its first 'urban store' in the UK at the Bluewater shopping complex.

The 1,600 sq ft site is designed to combine physical and digital platforms to buy, customise and track their car orders.

Located on the Lower Thames Walk, the BMW Urban store will be operated by the Stephen James BMW Group.

Customers will be able to use 'click and buy' screens to access product information or take a test drive directly from the complex.

The store also features a robot with "the ability to provide product information and receive feedback".

Russell Loveland, senior portfolio director at Landsec, co-owner and asset manager of Bluewater, said: “Stephen James’s choice of Bluewater for the first BMW Urban store in the UK highlights our position as the leading destination for car brands seeking a highly effective way to engage with consumers.

"The experience-led content of the new BMW Urban store also reflects our commitment to ensuring Bluewater provides so much more than simply a collection of great shops and restaurants."