Home   Kent Business   County news   Article

Anno Distillers launches £750,000 crowdfunding campaign amid explosion in gin market

By Chris Price

A craft gin maker is hoping to raise more than £750,000 in a crowdfunding campaign.

Anno Distillers was founded in Marden in 2011 and wants to grow revenues and production after increasing sales by 45% each year since it sold its first gin in 2013.

Its founders Dr Andrew Reason and Dr Norman Lewis launched the fundraising initiative on Monday and had already raised a more than a third of their target on the opening day.

Scroll down to watch

Dr Andy Reason is co-founder of Anno Distillers

Dr Andy Reason is co-founder of Anno Distillers

The former GlaxoSmithKline scientists say investors, who can put in as little as £100, can “be part of the gin revolution” which has seen sales reach a record £1 billion in the UK last year.

The pair want to use the investment, in exchange for 25% equity in the company, to change the business “from a product-led to a sales-led company” as they aim to capitalise on growing thirst for luxury gin.

Total sales across the country are expected to exceed £1.3 billion by 2020, outstripping blended whiskey, while UK exports are predicted to pass £500 million this year.

Dr Reason said: “Our ambition for Anno Distillers is to create a luxury British spirits brand drawing on our experience as research and development chemists managing international groups in one of the largest pharmaceutical companies in the world.

The opening of the Anno Distillers factory in Marden with, from left, sales and marketing manager Kim Reason, co-founder Dr Andy Reason, Helen Grant MP and co-founder Dr Norman Lewis

The opening of the Anno Distillers factory in Marden with, from left, sales and marketing manager Kim Reason, co-founder Dr Andy Reason, Helen Grant MP and co-founder Dr Norman Lewis

“More and more discerning consumers are willing to pay for high quality and innovation.

“These factors are fuelling premiumisation of the gin market, rapid growth in the craft sector and erosion of the market share of mass-produced spirits.

“Anno Distillers is well placed to satisfy this growing need and to take a greater share of the expanding market opportunity.”

WATCH: Distiller sets up crowdfunding campaign

If the campaign on crowdfunding website Seedrs is successful, the company will expand its sales team and increase marketing efforts.

Its bosses also want to increase its production capacity to meet increasing demand, which they believe can increase annual turnover to £2.4 million by 2020.

Anno Distillers makes a range of spirits

Anno Distillers makes a range of spirits

To date, all investment in plant, premises and staff has been self-funded.

The motivation to raise the money through crowdfunding is part of the company’s marketing strategy.

Dr Reason said he wants investors “to act as brand ambassadors to spread the word about Anno products”.

Since launching, the company has received more than 20 awards and accolades, which its founders say its thanks to their scientific background in the distillation process.

Its customers include Majestic Wines, English Heritage, Shepherd Neame and Booker.

Dr Lewis added: “Our products are high-quality, complex, involving and very smooth.”

Join the debate...
Comments |

Don't have an account? Please Register first!

The KM Group does not moderate comments. Please click here for our house rules.

People who post abusive comments about other users or those featured in articles will be banned.

Thank you. Your comment has been received and will appear on the site shortly.

 

Terms of Comments
We do not actively moderate, monitor or edit contributions to the reader comments but we may intervene and take such action as we think necessary, please click here for our house rules. If you have any concerns over the contents on our site, please either register those concerns using the report abuse button, contact us here, email multimediadesk@thekmgroup.co.uk or call 01634 227989.

Close This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.Learn More