Published: 09:00, 05 March 2018 |
Updated: 10:51, 05 March 2018
They say if at first you don't succeed, try and try again.
The owners of Anno Distillers have done just that after bagging nearly £500,000 of investment two months after failing in a bid to earn a £750,000 cash injection in a crowdfunding initiative.
The Marden-based gin maker secured the cash using the exact same method, raising the money on crowdfunding website Seedrs.
More than 200 investors have pledged money after bosses recalculated how much was needed for its marketing goals this year, setting a lower fundraising target of £450,000.
The company believes the money will help it increase annual turnover from £500,000 to £2.5 million over the next three years.
Sales and marketing manager Kim Reason said: "The whole Anno team are extremely excited to have raised just shy of half a million pounds in our crowdfunding campaign.
"Crowdfunding has been a fantastic way for our loyal followers to get even more invested with Anno and join in our success.
"We look forward to bringing the brand to more gin lovers across the country and it's brilliant to have over 200 more brand ambassadors as passionate about Anno as we are."
Anno Distillers was already riding high this year after being selected to produce a bespoke London dry gin to be sold under the English Heritage label at sites across the country.
It was formed by two scientists, Andy Reason and Norman Lewis, and released its first product in October 2013.
Since then it has won more than 20 national and international accolades and the brand is growing at more than 45% year-on- year.
Annual gin sales have topped £1 billion in the UK and are projected to reach £1.3 billion by 2020.
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