Virgin Holidays launches concept store in Bluewater

Shoppers can stroll through a buzzy street scene in Havana before wandering a heavenly beach in Antigua at a new concept store launched by Virgin Holidays.

Its new shop at Bluewater aims to give customers a chance to explore new destinations and shop for vacations in a relaxing environment.

Centre stage is a themed island bar where holiday hunters can stop for a drink or relax in lounge-style seating, while a concierge will meet and greet visitors.

Shoppers can peer into different destinations at the Virgin Holidays concept store
Shoppers can peer into different destinations at the Virgin Holidays concept store

Director of sales Lee Haslett said: “At Virgin Holidays we like to do things differently, so while most stores are designed to sell, sell, sell – that isn’t the top of our agenda.

“We want to provide a retail space that is designed to inspire consumers through immersive experiences.

“You’d be very welcome to drop by for a drink and marvel at the world around you through some of the very best ground breaking technology.”

The new store opened last week and employs 12 staff.

Virgin Holidays has opened its first ever concept store in Bluewater
Virgin Holidays has opened its first ever concept store in Bluewater
Virgin Holidays has opened its first ever concept store in Bluewater
Virgin Holidays has opened its first ever concept store in Bluewater
Shoppers can have a drink at the bar in Virgin Holidays' concept store
Shoppers can have a drink at the bar in Virgin Holidays' concept store
Virgin Holidays has opened its first ever concept store in Bluewater
Virgin Holidays has opened its first ever concept store in Bluewater

Bluewater’s general manager Robert Goodman said: “Virgin Holidays is another great addition to Bluewater’s line-up of leading brands.

“Their pioneering retail concept is also a great fit with our philosophy of creating statement stores that focus on delivering a unique experience.

“We are confident the ground breaking new store will inspire our guests.”

Close This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.Learn More