Published: 00:03, 31 January 2017
| Updated: 09:57, 31 January 2017
The prospect of rising inflation has led to a huge rise in the number of Kent companies planning to put up prices.
While the weaker pound has boosted exports, it has also increased import costs, with many firms in the county planning to pass on the hikes to consumers.
A massive 38% of bosses across the county said they would put up prices, the highest figure for nearly six years, according to the Kent Invicta Chamber quarterly economic survey.
By contrast, only 1% said there were plans to lower prices, indicating price wars may be coming to an end as businesses prepare for a bumpy period while the UK negotiates its exit from the European Union.
Despite this, confidence about future turnover reached its highest point in more than a year in the last three months of 2016.
Nearly three in five Kent bosses in the county expect turnover to increase over the next year, the highest since the third quarter of 2015.
Only 11% expect the figure to decrease, its lowest level since the same period.
Profit expectations over the next 12 months recovered at the end of last year, with 48% anticipating an increase, up six points.
However, concerns over cashflow have crept into the findings.
Only one in four said their situation had improved in the fourth quarter, compared to 24% in the previous three months.
Those figures are at their lowest levels for three-and-a-half years. The percentage of the survey’s 189 respondents saying their cashflow situation had worsened was up two points to 23%.
Nevertheless, more than half (52%) said cashflow pressures remained constant.
Kent Invicta Chamber’s report said: “Confidence strengthened slightly, albeit profit expectations remain weaker than for turnover.
“Cashflow has been volatile in the past year or so but respondents no longer report the acute cashflow pressures of the first post-crash years. Nonetheless, with almost as many reporting worsened as improved cashflow, Kent’s economy can’t be described as buoyant.”
It continued: “With imported inflation due to the weaker pound, hardly anybody is planning to reduce prices. Turnover expectations may be reverting towards their traditional pattern, with six in 10 improving.
“However, given the imported inflation, this pattern is not quite as reassuring as it appears.”
More from Kent Invicta Chamber of Commerce's quarterly economic survey:
Every morning at 10am we play you an hour of tunes from the 90s. We call it, #WeLoveThe90s.
Play 'Say It' with Garry and Laura on kmfm Breakfast and you could win £1,000!
Wake up to kmfm Breakfast with Garry and Laura - it's Kent's alarm call.