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Crimson Tide, based in Tunbridge Wells, signs three year contract worth at least £250,000 with one of the world's largest food companies

03 September 2014
by Chris Price

A mobile technology developer has signed a contract with one of the world’s largest food companies worth at least £250,000 over three years.

Crimson Tide, based in Tunbridge Wells, said the value of the deal with the unnamed chain could rise significantly as its smartphone and tablet apps are rolled out worldwide.

The company’s mpro5 system – a cloud-based software which help businesses schedule deliveries and the like – will provide services like proof of delivery and estimated time of arrival for the food firm’s clients.

Mobile software developer Crimson Tide has signed a three-year contract with a major food company. Picture Getty ImagesiStockphoto

Mobile software developer Crimson Tide has signed a three-year contract with a major food company. Picture: Getty Images/iStockphoto

It is expected to be rolled out to thousands of users through the deal, transfering data between mobile devices used by drivers and delivery workers.

The system will come into use in Australia first, with further countries to follow suit.

Crimson Tide is providing local language versions of mpro5 and its mpro cloud-based management website, hosted on Microsoft Azure.

Executive chairman Barrie Whipp said: “This contract is a transformational landmark for Crimson Tide.

The mpro5 software allows clients to track deliveries and find out expected arrival times

The mpro5 software allows clients to track deliveries and find out expected arrival times

“It validates mpro5 as a world leading enterprise cross platform mobility solution.

"I was particularly pleased that Microsoft introduced the two companies based on Crimson Tide’s experience in delivering enterprise mobility in the cloud on Microsoft Azure.

“Our footprint will expand worldwide and we are very proud to be working with our global client on this project.”

Crimson Tide was founded in 1996 and listed on the London Stock Exchange in 2006.

It launched its mpro applications in 2004. The mobile business systems have since become the focus of the business.

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