Published: 00:01, 11 June 2014 |
Updated: 09:28, 11 June 2014
An initiative aimed at igniting economic regeneration by promoting outdoor activities has brought in more than £161,000 to a town’s economy in just one year.
Active Ramsgate run by the town council exceeded targets by 75%.
Since launching in June last year, the project managed by Expore Kent has attracted 6,240 extra walkers to the area, 5,460 day visitors and prompted 2,324 overnight stays.
Key tactics have been the appointment of national sailing champion Sam Brearey as the face of Active Ramsgate and the development of three new walks with guides on the website.
Ramsgate Town Council’s chairman of the town promotion committee Peter Campbell said: “We are thrilled with the success of the Active Ramsgate initiative.
“Local businesses have reported an uplift in visitors and the whole area has benefitted immensely from the additional income.
“We’ve got a vibrant proposition to talk about, there’s so many outdoor activities available in the area that we’ve only managed to touch on a few so far.
“There’s a whole raft of activities planned over the next 12 months to build on the success of the first year.”
Details at www.ramsgatetown.org/activeramsgate.
Every morning at 10am we play you an hour of tunes from the 90s. We call it, #WeLoveThe90s.
Play 'Say It' with Garry and Laura on kmfm Breakfast and you could win £1,000!
Wake up to kmfm Breakfast with Garry and Laura - it's Kent's alarm call.
Your No1 guide to getting married in Kent. From dresses to discos and venues to veils, we've got everything you could possibly need for your big day
Education, Training & Childcare is a special supplement published by KM Media Group four times a year. Click here for latest e-edition.
A guide for your future. For year 11 students in Kent and Medway. Click here for the e-edition.
Get the latest food and drink news, recipes from some of the nation's top chefs plus updates from Kent's vineyards and breweries.
Search in your local area to find your perfect partner in Kent, with FreshStart Dating!
PLUS, register for free!.
Read our pick of the best holiday destinations. Whether its a weekend break, or something a little bit longer, we have reviewed a wide range of holidays.