Home   Kent Business   County News   Article

Town council's Active Ramsgate outdoor pursuits initiative brings in £161,000 to local economy in one year, exceeding target by 75%

11 June 2014
by Chris Price

An initiative aimed at igniting economic regeneration by promoting outdoor activities has brought in more than £161,000 to a town’s economy in just one year.

Active Ramsgate run by the town council exceeded targets by 75%.

Since launching in June last year, the project managed by Expore Kent has attracted 6,240 extra walkers to the area, 5,460 day visitors and prompted 2,324 overnight stays.

Ramsgate Marina

Ramsgate Marina

Key tactics have been the appointment of national sailing champion Sam Brearey as the face of Active Ramsgate and the development of three new walks with guides on the website.

Ramsgate Town Council’s chairman of the town promotion committee Peter Campbell said: “We are thrilled with the success of the Active Ramsgate initiative.

“Local businesses have reported an uplift in visitors and the whole area has benefitted immensely from the additional income.

“We’ve got a vibrant proposition to talk about, there’s so many outdoor activities available in the area that we’ve only managed to touch on a few so far.

“There’s a whole raft of activities planned over the next 12 months to build on the success of the first year.”

Details at

Click here for more news from Kent Business.

Click here for more news from around the county.


Forgotten Password?

Forgotten Username?

Don't have an account? Please Register first!

The KM Group does not moderate comments.
Please click here for our house rules.

Thank you. Your comment has been received and will appear on the site shortly.


Terms of Comments
We do not actively moderate, monitor or edit contributions to the reader comments but we may intervene and take such action as we think necessary, please click here for our house rules.. If you have any concerns over the contents on our site, please either register those concerns using the report abuse button, contact us here, email or call 01634 227989.