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Zoe Cairns, who runs ZC Social Media in Rochester, will travel to Montenegro to give NATO officials Twitter and Facebook tips

By Chris Price

A social media expert from Kent will head to Montenegro next month to give NATO officials from 26 countries tips on how to use sites like Twitter and Facebook.

Zoe Cairns, who runs consultancy ZC Social Media in Rochester, will be the keynote speaker at the summit in the Eastern European country on Monday, June 8.

She will give ministers and embassy staff an overview of how to monitor things on the web and how it is changing. She will be followed by the Montenegran deputy prime minister on the podium.

ZC Social Media founder Zoe Cairns speaks at conferences around the world

ZC Social Media founder Zoe Cairns speaks at conferences around the world

Miss Cairns, 33, from Strood, said: “I’ll be talking to politicians about how to be active and the role it plays during a crisis.

“It is all still really new to them. They are in the early stages.

“However they are keen to learn after seeing how terrorists use social media and the way it spread information about the earthquake in Nepal.

“They need to be up to date on tracking and monitoring things going on.”

The high profile booking is the latest in a long-list of international speaking engagements for Miss Cairns, who has previously addressed delegates in Dubai, Poland, the Netherlands, India and Ireland.

She will speak in Madrid on Tuesday, June 2, advising public relations officers of a £1.2 billion company on social media policy.

She set up her business in 2010 after discovering the power of social media when she used Facebook to attract investors while she was a financial advisor to a mortgage broker.

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