Published: 11:00, 07 December 2015
Whatever the size of your company, you need to be using social media to grow your business.
Twitter, Facebook and LinkedIn form a vital cornerstone to commercial success and there's not a thriving business around that isn't using this online power to bring in new customers.
But do you know your tweets from your timelines?
If you don’t, KMSocial can help by connecting your business to millions of people by putting you in touch with the right people…
Why does my business need social media?
Using social media builds communities and relationships, giving your business the authority and recognition it needs in the social world.
It also puts your products and services out there to people that could potentially be your customers.
Isn’t my business too small for Facebook, Twitter etc?
Not at all. In fact, it’s the complete opposite. Smaller companies can react a lot quicker to opportunities thrown up by social media.
What’s more, you get to see your target market up close and personal as well as forging ahead of your competitors.
Five other reasons why your business needs social media
1. The right use of social media can improve your online ranking as well as increasing the number of hits on your website
2. You receive instant feedback from your customers
3. Social media is a great way to generate new leads
4. Spreading the word of special offers and promotions is quick and easy
5. It saves money - using social media to promote your business is a lot cheaper than traditional advertising
The social media you need to be using
Facebook: The world’s biggest social networking site is used by people who want to catch up with friends, family and news. It has over 1.4 billion monthly users. Who wouldn’t want to get their business in front of that amount of people?
Twitter: Thriving businesses rely on Twitter. As well as promoting your products to a potential audience of millions, you can also ‘follow’ businesses in the same industry, have direct conversations with potential clients and let them know about your services and products in super quick time.
LinkedIn: The world’s largest professional network makes the business world go round. It lets you connect with people you know, professionals within your industry, get advice from like-minded people and exchange ideas. It may not have as many users as Facebook or Twitter but if you’re in business you can’t afford to underestimate the power of LinkedIn.
An expert view
Dido Harding, chief executive of TalkTalk Telecom, said: “If you have a plumbing emergency late at night, what do you do? You go on Google and search for a plumber. The one that has a professional website will be the one you are most likely to call. The small businesses that have a brilliant digital footprint are growing three times faster than the ones that don’t.”
How we can help
We have just launched KMSocial, a new online tool that helps small businesses run their social media and build traffic. It gives your brand a personality and lets you interact with thousands of people across Kent and beyond. It's also a great way for your customers to get in touch with you and for you to listen to their feedback and take action.
KMSocial is part of the KM Media Group. Our website Kentonline.co.uk is the UK’s fastest-growing regional news network and in November had 2.3 million unique browsers. In short we know what it takes to make a business grow using social media.
How much does it cost
Here’s the really good news, at KMSocial it’s FREE to use our basic service.
However, you can upgrade to the Pro Account for just £19.95 per month.
KMSocial works on desktop, mobile and tablet devices - this is vital as most people use their mobile to visit their social media accounts and browse online.
More details at KMSocial.co.uk
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