The Juice Executive breaks £1 million turnover barrier for the first time

A juice maker has broken the £1 million turnover barrier for the first time.

The Juice Executive, run by 26-year-old Alex Auger, more than doubled its sales over the last year.

The company, based in Lordswood, near Chatham, added another eight staff during that period as demand increased for its cold pressed juices and cleansing packages.

The Juice Executive and Think Press managing director Alexandra Auger
The Juice Executive and Think Press managing director Alexandra Auger

Founded in 2014, it was able to grow after securing a number of new contracts and acquiring organic juice detox delivery business Radiance Cleanse.

The business manufactures 400,000 bottles every year and supplies Ocado and a host of independent UK retailers.

The firm’s own brands – Think Press and Radiance - are sold direct to consumers online.

The company used the Manufacturing Growth Programme, a Europe funded support service, to help with strategy, structure and process.

The Juice Executive makes cold pressed juices
The Juice Executive makes cold pressed juices

Ms Auger said: “Like most people who start their own business, you can sometimes get weighed down in all the detail and trying to do everything yourself.

“I originally started off in my garage and was dropping samples off to some of the big
financial services companies.

"It kind of snowballed since then and the time was right to put in some better practices that will allow me to concentrate on growth, whilst having a structured approach to securing and developing the best talent.”

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