Soft furnishings retailer The White Company has opened a new store at Bluewater.

It has nearly doubled the size of its store at the shopping centre, next to Hobbs, Russell & Bromley and Michael Kors.

Sarah King, director of property at The White Company, said the site has been one of its top performing locations.

She said: “The new fit-out embodies our brand perfectly and will enable customers to discover an expanded product range and enjoy an inviting and seamless White Company experience.”

Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “The upsizing to a statement store highlights Bluewater’s success for the brand as a location, enabling them to offer the best possible expression of their brand and a more comprehensive product range.”

CBRE and Time Retail Partners acted for Bluewater. Space RPC represented The White Company.

The White Company store