Vibez boss Tracey Whitmore named UK's best store manager after recreating Fifty Shades of Grey set in Aylesford store

An entrepreneur who recreated a set from Fifty Shades of Grey in her shop has won an award.

Tracey Whitmore, who runs Vibez Adult Boutique in Aylesford, was named the UK’s best store manager at the annual Erotic Trade Only (ETO) ceremony.

She impressed the judges with her depiction of Christian Grey’s infamous Red Room, where customers could examine some of the products used in the film.

Tracey Whitmore was named best shop manager at the ETO awards
Tracey Whitmore was named best shop manager at the ETO awards

Her business, which was also nominated for best individual store, also produced a cinema advert for the nearby Odeon cinemas promoting the Vibez store and website.

She picked up her prize in front of 300 guests at the Vox Conference Suite in Resorts World Birmingham on Sunday, June 12.

Mrs Whitmore said: “Receiving the award for best store manager has been the best recognition ever and well worth all the hard work. I would like to thank all my peers and wonderful friends in this fantastic industry.”

Dale Bradford, editor of ETO magazine, added: “I am absolutely delighted that Tracey was named best store manager by our readers.

“She is so determined, enthusiastic, and committed to her business, which continues to be one of the very best independent retailers in the UK.

“The cheers and applause in the room when she accepted the award confirmed she was also a very popular winner.”

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