Social Media Strategy for 2014

Your Social Media Strategy Plan

Workshop Content

This workshop will show you how to get started and how to increase your social media marketing to increase your online traffic.

Zoe will set you your first three goals for your Social Media Journey. Zoe will help you develop your online awareness and presence, build your online social media communities and show you how to drive more traffic to your online websites.

We will be carrying out practical exercises, brainstorming sessions and given homework to help you put together your social media strategy plan.

Why Attend This Workshop

During this workshop you will have a social media strategy plan for your business or brand, a checklist of the social media activities you need to carry out on a daily, weekly and monthly basis, a list of resources of all the measurement and monitoring tools you can use to show the effectiveness of your social media activities.

What Will We Cover

•Zoe’s 10 Step Social Media Strategy Plan
•Collecting and curating content for your Social Media profiles
•Toolbox of Social Media tools
•Examples of how your specific industry can use social media – lots of ideas from Zoe
•How to attract new leads, maintain relationships with existing customers, and boost your sales
•Facebook, Twitter, LinkedIn and YouTube Marketing Tips and Strategies
•Time Management
•Monitoring and Measurement

Who Should Attend

This social media strategy workshop would be relevant to business owners, marketing co-ordinators/directors, entrepreneurs, sales and PR professionals who want to get the most from their social media activities and have a strategic plan they can follow, monitor and measure.