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Ho Kwon Ping, one of the most successful businessmen in the world, believes that there are two key elements for a successful business and they are Technology and Brand.
This dynamic workshop will help you understand the fundamental changes in marketing over the last five years, what you need to do about it so that you no longer waste time and hard earned money on things that simply don't work.
This intensive session will leave you with a clear understanding of what it takes to have a successful brand.
As the morning progresses you will learn a marketing formula which, when applied to your business, will guarantee that all of your efforts in marketing deliver great results.
This workshop will give you all the key requirements to make your marketing work.
Presented by Barnaby Wynter
Barnaby’s career first started at Lonsdales moving to a small agency in Clerkenwell from where he was headhunted to Ogilvy and Mather. After 6 years, he moved to creative hot shop Mellors Reay. When taken over by Grey, he moved again to join Dave Trott at a new agency WTCS. Again he was headhunted to become one of the youngest MD’s of a top 200 ad agency at 37. He bought the agency in 2001 from the founders and with it The Brand Bucket methodology.
The following 10 years were spent reformatting how marketing should be made to work for clients, concluding with the disbanding of the London office in 2010 and a move to an internet enhanced collaborative service approach that is thriving today.
Price: £67 +VAT
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