The Key Elements of a Sales Strategy and Plan

This workshop will be of interest to business owners and managers who are involved in planning and delivering effective sales activity that sustains or grows income and profit.

At the end of the workshop delegates will have a basic understanding of:

•The key elements of a sales strategy and plan

•How to define your target customers

•How to define your competitive advantage and Unique Selling Points

•Competitor analysis and response

•How to produce an effective and efficient sales activity plan