Pay Per Click (PPC) Introductory

This One Day Course starts at 10.00am - 4.00pm with lunch included.

In this course, we introduce you to Pay Per Click, explain the theory behind it, show you how to navigate the dashboard and get you started on putting together an account and campaigns to get you on the way to a successful AdWords Account.

We will show you how to optimise and monitor your account to get the most out of your spend and generate better ROI. This course is suitable for beginners from any type and size of business and budget levels.

- PPC Theory

- Adcopy CreationPay Per Click

- Match Types

- SQRs

- Negative Keywords

- Neyword Research

- Keyword List Creation

- Account Structure/Navigation

- Ad Extensions

- Optimisation & Management

- Basic Campaign Settings

Why choose Sleeping Giant Media Training?

Run by a multi-award winning agency with industry experts that work on Pay Per Click every day in a variety of sectors

We are Google Partners accredited, which means we are trained by Google on the latest trends and can deliver highly sought after advice from one of the most reputable online sources

Personal and practical lessons where we can answer your specific business questions on the training day

Course content that's up-to-date with new changes in digital marketing

Lunch and regular refreshments provided

Discounts for multiple bookings

Open, friendly and welcoming classes

Post training documentation sent through