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Go global - using digital insight and agility - CI

Free to attend event but book in advance.

Join us to hear from an exciting panel of speakers on how you can drive growth using globalisation. Find out how to harness global trends to transform business results and develop customer relationships.

Are you in tune with and responsive to global trends?

How can you be competitive and innovate for growth?

What are the search implications in international markets?

Language, tone and brand can be lost in translation, how do you overcome this?

What are the legal and compliance implications for going overseas?

Whatever size of organisation, globalisation is a trend that will impact on all types of business and this is why directors, business owners, senior marketers, agencies, industry leaders, academics and students will benefit from ways to address and embrace the disruptive and exciting forces of globalisation.

This session will fast-track your understanding and cover the following:

• How globalisation can drive growth

• How to solve the challenges of digital marketing in foreign languages

• An insight on how to lead in a new world order

• Illustrate best digital practice

This event will be vital for students, small and medium sized enterprises (SMEs), charities/not-for-profit businesses, and PLCs and aims to encourage and foster collaboration between academics, students and businesses.

Presentations from our guest speakers: Maria Heckel, director of marketing at CIM, Greig Holbrook, managing director at Oban International, Professor Marian Garcia from Kent Business School and director of iCompli Ltd. Duncan Smith will focus on how smart thinking can transform growth prospects via digital and international techniques.

Find out more and booking at https://www.cim.co.uk/event/81463/

CPD category: Integrated marketing communications

Duration: 2.5 hours

Registration and networking is from 3.30pm, the session starts at 4pm and finishes at 6.30pm. If you are non-EU resident please call the Network Support team to make your booking. Please note that by booking this event you are agreeing that your details will be shared with Kent Business School to issue you with a parking permit.

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