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Learn how to grow your business online with the KM, powered by Giant Campus.

From getting your website in front of the right people when they search, to making the most of your time on social media. It’s time to take a strategic approach to your digital marketing.

Why should you do this?

  • Learn the most effective, up-to-date tools and processes from Google Digital Garage content producers Giant Campus.
  • Explore the what, why and how of digital marketing in a practical, hands-on series of workshops.
  • Because digital isn’t going away anytime soon.

Check out our digital marketing training courses below and take your business to new digital heights.


Click on the buttons below to sort courses

ALL
VIDEO
SEO
PPC

Learn More about the Intro to PPC Course

Search Engine Optimisation is all about making sure your online presence is visible so your target audience can find you as quickly and easily as possible. With an optimised presence search engines can direct the right people to your website, making sure all your traffic is relevant and that they’re getting the best experience. The best way to start is at the beginning, making sure your content is relevant and high quality, your site is fast, performs well, looks good and that you are making use of organic, valuable links.

During this digital marketing course, you will learn the structures that need to be in place to implement your own SEO strategy with the aim of helping you achieve those short and long-term goals. As well as that, you will also spend some time conducting Keyword research with the guidance of digital experts. By the time the course is over, you’ll be ready to run your first SEO campaign. Other aspects of SEO covered in this session include:

  • Understanding and seeing how search actually works
  • Understanding how your audience uses search
  • How to optimise your business’s online efforts
  • The how and the whys of keyword research
  • Theory behind off-page SEO
  • How to integrate and plan your social, audience and link related activities
  • Tricks and tools to maximise your SEO efforts

Learn More about the Intro to SEO Course

Search Engine Optimisation is all about making sure your online presence is visible so your target audience can find you as quickly and easily as possible. With an optimised presence search engines can direct the right people to your website, making sure all your traffic is relevant and that they’re getting the best experience. The best way to start is at the beginning, making sure your content is relevant and high quality, your site is fast, performs well, looks good and that you are making use of organic, valuable links.

During this digital marketing course, you will learn the structures that need to be in place to implement your own SEO strategy with the aim of helping you achieve those short and long-term goals. As well as that, you will also spend some time conducting Keyword research with the guidance of digital experts. By the time the course is over, you’ll be ready to run your first SEO campaign. Other aspects of SEO covered in this session include:

  • Understanding and seeing how search actually works
  • Understanding how your audience uses search
  • How to optimise your business’s online efforts
  • The how and the whys of keyword research
  • Theory behind off-page SEO
  • How to integrate and plan your social, audience and link related activities
  • Tricks and tools to maximise your SEO efforts

Learn More about the Social Animal Course

There is a great difference between running social media profiles for yourself and for your business. But the benefits of having your business on social are endless, from building brand awareness and engaging with customers, to sharing quality content and guiding potential customers to your site. Not only can social media help to build your company's personality, it can help you develop relationships with other businesses and inspire new potential customers by joining conversations relevant to your business.

There are a number of different social media platforms out there, and knowing which one to concentrate on can be confusing. During this digital marketing course, we’ll help you determine where your time is best spent and how to make the most of all platforms. With your new found knowledge your social media campaigns will now help you to achieve your goals. You’ll learn how to monitor return on investment and use split testing to analyse what works best for your specific target audience, as well as:

  • An understanding on how to make creative, unique and engaging content
  • How to share these across different platforms
  • Optimising your posts for maximum effect
  • How to target with sponsored ads
  • Tools to help you manage the day to day of social media
  • How to track and measure the customer journey from social to your website
  • The potential of online campaigns
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