Published: 00:01, 16 August 2014 |
Following a KM Group campaign the Home Office is today launching a national publicity drive to raise awareness of the dangers posed by legal highs.
The radio, digital and mobile phone adverts are aimed at people aged 15 to 21 and warn them about the risks of taking the drugs.
Kent has more shops selling legal highs than any other county in the UK, and only Greater London has a higher number, according to research by the Angelus Foundation.
The charity, which aims to raise awareness about legal highs, says the county has 13 head shops - which specialise in selling legal alternatives to drugs such as cocaine and ecstasy.
The Home Office campaign focuses on the risks posed by a range of legal highs including nitrous oxide, which is commonly known as “laughing gas”.
In 2013/14, nitrous oxide was the second most popular drug among young adults, more widely used than powder cocaine, ecstasy and amphetamines.
The campaign directs young people to the FRANK website for help, information or advice about drugs.
Crime Prevention Minister Norman Baker said: “Some of these substances are proven to be more dangerous than illegal drugs and it is vital that young people are informed about the risks associated with their use.
“This summer’s Home Office campaign is part of a wide range of action taken by the government to clamp down on so-called ‘legal’ highs, including banning more than 350 substances.
“We will shortly be announcing the outcome of a review of the UK’s approach to new psychoactive substances.”
A second phase of the campaign later this year will target youth and social workers and others to challenge drug taking behaviour among young people.
Every morning at 10am we play you an hour of tunes from the 90s. We call it, #WeLoveThe90s.
Play 'Say It' with Garry and Laura on kmfm Breakfast and you could win £1,000!
Wake up to kmfm Breakfast with Garry and Laura - it's Kent's alarm call.
Your No1 guide to getting married in Kent. From dresses to discos and venues to veils, we've got everything you could possibly need for your big day
Education, Training & Childcare is a special supplement published by KM Media Group four times a year. Click here for latest e-edition.
A guide for your future. For year 11 students in Kent and Medway. Click here for the e-edition.
Get the latest food and drink news, recipes from some of the nation's top chefs plus updates from Kent's vineyards and breweries.
Search in your local area to find your perfect partner in Kent, with FreshStart Dating!
PLUS, register for free!.
Read our pick of the best holiday destinations. Whether its a weekend break, or something a little bit longer, we have reviewed a wide range of holidays.