KCC denies contract fails to help local firms
County Council has dismissed claims that a £250,000 contract with a
London agency to promote East Kent fails to benefit local creative
The decision to award the Grow for It in East Kent deal to Seven
Hills - the second big contract to go to a London agency in three
years - has upset the county’s creative businesses, provoking a
lively online debate.
One agency chief wrote: "It stinks." Another said: "A London
agency to promote East Kent seems plain daft."
Most agree that the skills exist in the county but believe firms
lack the resources, experience and bigger teams to field at
Several pitched for the deal but, once again, lost out to a
big-name London agency.
The Seven Hills deal follows the award of a £400,000 contract to
London-based global company M&C Saatchi for the Kent
Contemporary campaign that has been credited with boosting tourism
in the county.
Desmond High, director of EMC Management Consultants, based in
Maidstone, and a judge of the creative category in the 2011 Kent
Excellence in Business Awards (KEiBA), said: “Seven Hills is
doubtless an able business. But it follows VisitKent and KCC using
M&C Saatchi to promote their activities, on the basis that they
need an agency with international reach.
“Perhaps our publicly-funded organisations should be insisting
any non-Kent based agency needs to partner with a local firm.”
KCC said: “Seven Hills have been working closely with a number
of local companies on the campaign.
"These include local consultancy services, the photographer for
the advertising campaign and all suppliers for the launch event,
including printed and branded materials.
"The total estimated figure spent with local companies in Kent
thus far is in excess of £30,000. Seven Hills have a continued
commitment to work with local companies wherever appropriate
throughout the campaign.”
- Due to a typographical error in Kent Business (December)
distributed with most KM Group paid-for titles, the cost of Kent
County Council’s Grow for It in East Kent promotional
campaign was wrongly shown as £250m instead of £250,000. We are
sorry for the error.
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