Visitor numbers and spending up at Bluewater
by business editor Trevor Sturgess
Bluewater defied the national trend last month with a jump
in visitor numbers and spending.
Lend Lease, which manages the retail and leisure complex between
Gravesend and Dartford, announced today that sales in
February were 6.7% higher than the same time a year ago, well above
the national average of 2.7%. Footfall went up by 4.6%, ahead of
national data showing a 2.4% decline across the UK.
A strong performance by anchor stores such as John
Lewis, House of Fraser and Marks & Spencer - and a 16% hike in
menswear sales - contributed to the rise.
Sales of children's clothing leapt 13%, with catering up 13.4%.
Valentine's Day triggered a leap in jewellery sales, with diamond
rings a strong seller.
Bluewater general manager Robert Goodman said: "Bluewater's
momentum in 2013 continues, driven by the quality of our offer, the
breadth of catering and ease of access."
The complex had continued to innovate "to enhance the guest
experience, particularly through events at Glow, as well as strong
Meanwhile, several new flagship stores are about to open at
Bluewater - Superdry, Triumph and Tempur.
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