Sales Proposal and Quotation Writing

'We thought our Sales Proposals and Quotes were pretty good, but this makes them a 100% more effective.'

Poorly focused proposals and quotations cost companies millions of pounds in income every day. Income they, and you, could have won with a correctly focused and formatted proposal. And it takes just half a day to learn the secrets and achieve an immediate increase in sales.

The training won us our largest ever tender - 'Today my company was awarded a contract worth £750,000 –our largest ever. From the invitation to tender and quote writing through to the presentations I used elements of Mike’s seminar. It was pitched at the strategist and decision-maker. Your methods really do work.'

Matt Fletcher MD - Fletcher Moorland Ltd

How you actively encourage customers to buy from you

Does what you write give you an immediate advantage over your competitors? Not just once, but again and again. Does it help you secure many more, valued customers and orders?

If you have any doubt at all, join Mike Kingston’s one-day Master Class and discover the strategies and techniques that enable you to out-sell competitors, market leaders and even favoured or established suppliers. It’s a money-back guaranteed event, so there’s no risk, just everything to gain.

Will these strategies and tactics really increase your sales?

Mike Kingston is acknowledged as a leading authority on strategies and tactics for winning new sales. Over 21,000 delegates have attended his seminars in the UK. Many are from companies that sent sales and marketing people on Mike’s seminars before. And they include many of the UK’s leading Blue Chips companies, representing virtually every market sectors.

Here are just a few…

LloydsTSB Commercial, Serco, Sketchley Textile Services, Sven Christiansen PLC, Tarmac, Mercedes Benz, Neopost Ltd, Oxford Instruments, Reed Business Information, Walter Llewellyn & Sons Ltd, Turret Rai plc, The Calthorpe Clinic, Page & Moy Ltd, Ordnance Survey, Corus, MIRA.

However, the greater majority of delegates are from small and medium sized businesses, competing against market leaders.

'The content of this seminar was excellent. I thought our proposals were pretty good, but I know that they will be 100% better in future and we will win more work'

Andrew Wilks - Continental Datagraphics Ltd

How you turn a lost cause into a winning opportunity

Have you ever written a quotation only to discover afterwards that there was never any chance of winning – you were merely making up the numbers or giving a price comparison? Mike teaches you two simple questions to ask a customer, before you start to write, that turn a lost cause into a real opportunity to win.

Trapped with junior staff? Can you really influence the boss?

Do you sometimes get trapped with junior staff and wish you could talk directly to the boss? Mike shows you how to encourage decision-makers to read your proposal or quotation - how you influence them to give you the order. An essential advantage when you can’t always get to see or influence the real decision-maker.

Is price all that matters?

Do you sometimes feel that customers only look at the price? In the master class you discover how to focus the customer’s attention on value and return on investment. And it’s much easier than you think.

But what if my price is the highest? – Discover how easy it is to build layer-upon-layer of and make your price appear amazingly good value. And, at the same time, make competitors appear weak, ineffectual and expensive by comparison – even market leaders.

Warning: ‘Arial’ and ‘Times New Roman’ can damage your sales?

If you use either of these fonts then this session is a must. All your hard work, writing a winning proposal, is lost if you make it difficult to read. Mike explains what research into readability says about these two fonts and how they can damage your sales opportunity. On it’s own, this knowledge increases your win rate simply because people are more willing to read your submission.

'I was surprised how much was ‘new’ to me after 13 years in sales.'

Jan Hughes, Director, AC Selection Ltd. Recruitment consultants

Click here to book the masterclass on 28/02/2012...

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