Campaign launched to promote high speed rail in Kent
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by Alastair Irvine
A promotional drive to raise awareness of the arrival of
new high speed trains in Kent is being launched this month.
The London-wide 'Closer than you think’ campaign aims to
highlight the time-saving benefits of the trains for commuters and
rail travellers.
It will feature advertising on the London Underground, adverts
on Southeastern trains, direct mail shots to businesses in the
capital, a radio campaign on the London radio station LBC and a
digital moving poster positioned in the St Pancras station
forecourt.
Investment promotion agency Locate in Kent is running the
'Closer than you think’ campaign alongside Ashford’s Future, Kent
County Council, Kent Thameside Regeneration Partnership, Medway
Council and Southeastern.
Paul Wookey, chief executive of Locate in Kent said: “With less
than 100 days to go until the full launch of high speed services in
December, the countdown has well and truly begun.
As the county is benefiting from the first domestic high speed
rail services in the UK, we’re in an enviable position and we want
companies to know that Kent is the place to do business.
“As well as high speed connections to Europe and the City, Kent
benefits from a lower cost-base than London, making it a convenient
and practical business location."
The first few weeks of the high-speed preview services proved
extremely popular with passengers, leading Southeastern to double
the length of the train on some services from Ashford International
to St Pancras International. Several peak services are now
running to Ramsgate, Canterbury West, Dover Priory, Folkestone
Central and West.
Locally the campaign will include a series of radio adverts in
October, banners to promote the high speed service on the Ashford
International station forecourt, articles in Ashford Voice (the
Ashford Borough Council magazine) and promotion on the Ashford best
placed website.
Ashford International is now only 37 minutes from St Pancras by
bullet train.
Tuesday, September 15 2009
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