VisitKent wins national marketing award
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Picture courtesy Rebecca Jane Photography
by business editor Trevor Sturgess
Kent edged out London to scoop a national award for the way it
woos tourists.
VisitKent, the agency that champions the county as a great place
for short breaks and longer holidays, has been named Destination
Marketing Organisation of the Year.
Tourism chiefs were presented with the accolade at a gala dinner
hosted by UK Inbound at its 2010 convention in York.
Rita Beckwith, chairman of UKinbound, congratulated the Kent
team as she presented the award at the city’s Carlton Towers. Visit
London was runner-up in the same category. The decision is based on
the votes by UK Inbound members.
VisitKent chairman Amanda Cottrell was delighted with this
national recognition for the organisation which is backed by
private and public sector organisations such as Kent County
Council, Medway Council, other local councils, Tourism South East
and tourism businesses.
She said: "I am absolutely thrilled the work of Visit Kent has
been recognised by winning such a prestigious award.
"This is the culmination of several years targeted work by an
amazingly dedicated team, which has enabled us to build up
excellent contacts and working relationships with key partners, who
now know what a great place Kent is to visit and the amazing
support they can expect from the Visit Kent team to make their
trips a success."
Kent tourism is worth some £2.5billion a year to the local
economy. VisitKent is currently targeting London-based visitors
with a 2 for 1 offer with Southeastern trains. VisitKent is poised
to sign a deal with world-famous agency M and C Saatchi to re-brand
the county in a bid to encourage even more visitors.
UK Inbound is a trade association founded in 1977 to represent
the interests of the UK's inbound tourism businesses. It is one of
the leading trade associations in the UK with around 250 members,
and the only association to focus exclusively on the vital export
earning inbound sector.
Monday, February 08 2010
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