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Wednesday, June 19 2013

April 30: Sentiment analysis and second homes

Hustings at the Local. Picture: Matthew ReadingTHE issue of MPs’ expenses hasn’t had quite the profile I thought it might in the election campaign.

There have been the usual pledges re-iterated by all the parties to "clean up" politics, of course.

But I was struck by the simmering resentment and anger that still exists among voters when the subject was raised at a KM hustings meeting I chaired earlier this week.

The five candidates who are standing for Maidstone and The Weald on our panel were asked if they would claim for a second home and continue to have a job if they were elected MP.

All but one said they would not. The exception was the Conservative candidate Helen Grant, who explained why she would in some detail and, to be fair, in a very upfront and direct fashion.

Her justification for doing so can be read and seen here

Whether you agree with it or not, and many in our audience clearly did not, it illustrated to me that while the expenses scandal might have been overshadowed by other issues over recent weeks, it is still in the forefront of many voters’ minds.

Politicians – and would-be politicians – would be wise not to underestimate this. There is clearly still a large well of public resentment over the issue.

Not least among hard-pressed commuters juggling their own family lives with jobs in London and elsewhere who do not have such an opportunity to live in or indeed claim for a second home.

One of the key priorities for the next Parliament will be to continue to address what some call the "disconnect" – a horrible word – between MPs and the people they are there to serve.

The fiscal deficit is one thing but let’s hope they remember how low their reputation got during the expenses scandal.

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Ex-prime minister Tony BlairWill Tony Blair be riding into Kent to help Labour’s faltering campaign?

Party managers have downplayed the idea despite a report in The Guardian suggesting that the south east is pencilled in for a visit ahead of polling day.

Having seen him in action on the campaign trail over the years, there’s no doubt he could spread a little bit of stardust.

Party activists could certainly do with something to cheer them up.

I hear the mood in Labour marginals in the county is rather sober. A major problem is that the party has lost a huge number of ‘foot soldiers’ prepared to trudge the streets canvassing, largely as a result of apathy and losses in council elections over the years.

More critically, come polling day, they just won’t have the same level of manpower to bring out the vote. The Conservatives had precisely this problem back in 1997.

And look what happened to them.

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Despite predictions, this will not be the first election won or lost on the Internet.

Nevertheless, its impact and particularly the use of social networking sites has been one of the most interesting phenomenons of the 2010 campaign.

But how do you measure its impact and gauge whether it is influencing support for the parties?

There’s a fascinating article by Rory Cellan Jones of the BBC that examines how people are trying to measure "sentiment analysis" in the form of tweets supporting or opposing the party leaders during the three debates.

Read how here 

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Best quip during our hustings meeting came from Rav Seerethun, the Labour candidate. Asked whether he would claim for a second home if elected, he joked: "If I win in Maidstone and Weald, I'm going to bet on myself at William Hill!"

 

30/04/10

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