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Wednesday, February 08 2012

Kent Cricket Club facing uncertain future if Tests return to free-to-air

by Adam Williams

The future of Kent County Cricket Club could be at risk if live Test match coverage is allowed to return to terrestrial television.

That is the view of Canterbury and Whitstable MP Julian Brazier. He has written to sports minister Gerry Sutcliffe in response to the publication last November of the David Davies Report on behalf of the Department for Culture, Media and Sport.

Mr Davies, the former BBC sports correspondent and FA communications director, recommended home Ashes Test matches should return to free-to-air television.

But Mr Brazier believes money earned from commercial broadcasters would be hard to match.

He said: "The popularity of cricket is on the increase and clubs are therefore in need of more investment, not less.

"I would not like to see the future of the sport threatened through lack of investment."

Jamie CliffordHis views are echoed by Kent acting chief executive Jamie Clifford (pictured left), who believes the move would threaten continued investment in the game, estimating a £100m income loss across England and Wales over a four-year period.

He has written to Mr Brazier and other local MPs, including shadow sports and olympics minister Hugh Robertson.

He said: "I am extremely concerned that should the proposals be accepted by the government, the health of cricket in Kent will undoubtedly suffer."

Since 2006, live coverage of home Test matches has been provided by Sky Sports, with edited highlights on Channel 5.

England’s series win against Australia last summer was the first domestic Ashes series to be broadcast on subscription television, fuelling calls for it to return to free-to-air.

Test match cricket on Sky or free-to-air? Let us know what you think.

Tuesday, February 16 2010

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  • Graham Vaughan wrote:

    Kent Cricket Club facing uncertain future if Tests return to free-to-air

    When the Ashes were on terrestrial television in 2005 we found that many boys and girls were encouraged to try their hand at cricket having watched the excitement on TV and we have certainly not had the same effect since the Sky coverage took over.

    I also think that Kent CCC need to greatly improve their marketing, match day experience at one dayers (the game is fine but the food and drink stalls are far too slow and unorganised to cope with the crowds) and make much better use of their facilities than rely on handouts which I imagine is the case with most of the other County sides.

    17 Feb 2010 10:27 PM

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  • Graham Vaughan wrote:

    Kent Cricket Club facing uncertain future if Tests return to free-to-air

    When the Ashes were on terrestrial television in 2005 we found that many boys and girls were encouraged to try their hand at cricket having watched the excitement on TV and we have certainly not had the same effect since the Sky coverage took over.

    I also think that Kent CCC need to greatly improve their marketing, match day experience at one dayers (the game is fine but the food and drink stalls are far too slow and unorganised to cope with the crowds) and make much better use of their facilities than rely on handouts which I imagine is the case with most of the other County sides.

    17 Feb 2010 6:12 PM

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  • Dave wrote:

    Kent Cricket Club

    If Kent Cricket Club are even remotely concerned about money, why on earth organise one of this seasons home Twenty20 matches OUTSIDE the County.

    17 Feb 2010 12:53 PM

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  • john.w wrote:

    Kent Cricket Club

    How on earth did the club manage to survive before the advent of easy tv money ???? It's true you know "You cut your coat according to your cloth" !!!!!!!!!

    16 Feb 2010 4:20 PM

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