White Cliffs of Dover get Becks appeal with huge images of footballer in pants
Huge images of David
Beckham projected onto the White Cliffs of Dover
by Graham Tuthill
Giant images of a semi-naked David Beckham have been projected
onto the White Cliffs of Dover.
The publicity stunt was organised by fashion chain H&M and
showed the footballer wearing his famous barely-there white
pants.
It was apparently to welcome Olympic visitors arriving in
Britain.
Some people who saw the images said they are sceptical as to
whether it actually happened - or if the image was put together
digitally.
But H&M confirmed projection equipment was taken out into
the English Channel and the images were beamed onto the cliffs last
night - for one night only.
Spokesman Chloe Bowers said: "We are always looking for new
ways to surprise our customers and saw this as a unique and fun
opportunity.
"We chose the White Cliffs of Dover because it's one of the UK's
spectacular natural features."
The cliffs have become increasingly popular for publicity
purposes.
During Euro 2012, a betting company erected a huge statue of
England football manager Roy Hodgson at St Margaret's and in May a
fashion show was held at Langdon Cliffs to launch a new clothing
range.
In January, ABF The Soldiers' Charity projected the Union Flag
onto the cliffs to mark the finale of its Thanks, Soldier campaign
and in April last year a beer company used the cliffs as a screen
for an image of their product.
In the run-up to the general election in April 2010, Sky News
publicised their debate between the three main party leaders -
Gordon Brown, David Cameron and Nick Clegg - by projecting their
faces onto the cliffs, similar to the Mount Rushmore images of four
American presidents.
02/08/12
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