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Thursday, May 24 2012

Tourist expert's Dreamland doubts

Could the Dreamland amusement park in Margate be about to return to its brilliant best?

by Martin Jefferies

An expert who has worked for some of the world's top tourist attractions has cast doubt on plans to build a heritage amusement park in Margate.

Michael Collins was giving evidence at a public inquiry into Thanet District Council's bid to compulsorily purchase the Dreamland site on the seafront.

Mr Collins - who has worked with SeaWorld, the Tussauds Group and Warner Bros - described plans for a retro theme park as "exciting".

But he warned the number of people who would visit every year would be far less than the 350,000 predicted by Thanet council, which has developed the plans alongside Dreamland Trust.

Speaking on behalf of Margate Town Centre Regeneration Company (MTCRC), which owns the land, he said an operating loss was "more likely" than a profit. He added a subsidy, possibly from the public sector, could be needed to keep the park running.

Mr Collins, a consultant at Leisure Development Partners, said the park could expect around 200,000 visitors a year - most of whom would buy a £12 all-day wristband, rather than spend more on tokens for individual rides, as proposed by the council.

Most rides planned for the amusement park "have been phased out of other parks because people weren't riding them anymore", he claimed.

The council's barrister, Martin Edwards, said Mr Collins' predictions needed to be backed up by "hard data".

He also disagreed with Mr Collins over the likely popularity of a park built around old rides, pointing to the popularity of Carter's Steam Fair, which visited Margate last year.

What do you think? Join the debate by adding your comments belowMTCRC's plans for Dreamland differ to those of the council, in that it wants to build homes on one part of the site.

The inquiry, which is open to residents, is being held at the council offices in Cecil Street, Margate. It starts at 10am and finishes at 5pm each weekday, and is expected to last until next Friday.

Once the inquiry has finished, the planning inspector will prepare a report for the Secretary of State, who is expected to make a final decision in May or June.

Friday, January 13 2012

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  • Neil wrote:

    I agree with Michael Collins regarding the visitor numbers but thats just a question of tweaking the business plan. The fundamental idea is sound and the right use for the site. A successful visitor destination is more than just one attraction so a regenerated Dreamland combined with Turner Contemporary and the emerging retail offer in the old town starts to make a compelling destination once again.

    400 houses is certainly not the answer and neither is a supermarket. MTCRC seem to be full of hot air and false promises, much like a previous owner I seem to recall.

    13 Jan 2012 4:22 PM

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  • Donnaspud wrote:

    Margate needs a park there more than it needs 400 odd houses!

    Mr Collins might be right re the wristband for people coming in for the day but that would put locals off from just going down for a couple of rides. Maybe an option to pay for tokens as well as wristband.

    13 Jan 2012 1:33 PM

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  • Rob wrote:

    People said less people would come to the Turner Centre than actually have.

    As has been said the Heritage park is just another part of the whole regeneration. On their own each part cannot bring about the changes needed in Margate or play a significant part in regenerating Thanet, but collectively I think they can.

    Let's give it a shot eh?

    On a side note I do wish MTCRC would change their name, they care little about Margate, the Town Centre or Regeneration.

    13 Jan 2012 1:20 PM

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  • Tony wrote:

    Michael Collins is probably right about the proposal but that should not deter the council from persuing it.
    To regenerate the town it needs an wholistic approach and the park is just one aspect of this.
    Any town wanting to improve tourism has to have a wide range of options for people nowadays, including tourist attractions, cultural options and a local retail sector that can offer choice

    13 Jan 2012 11:42 AM

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