White Cliffs of Dover appeal hits £1.2million target two months early
The National Trust wants
to buy this section of the White Cliffs
An appeal to buy part of the White Cliffs of Dover has hit its
target in just 133 days - two months early.
The appeal to raise £1.2million to purchase an 0.8mile stretch
of the cliffs overlooking the Port of Dover was launched by the
National Trust in June - with the KM Group as its media
partner.
Donations poured in with an average £9,000 being raised every
day. More than 16,000 people and organisations have supported the
appeal, with an average donation of more than £40.
These included £200,000 from Dover Harbour Board and what are
described as "significant contributions" from the Regatta
Foundation, conservation organisation the Royal Oak Foundation and
16 National Trust supporter groups.
The appeal's success completes the missing link of
coastline under National Trust care, linking a stretch of nearly
five miles between the trust's visitor centre at Langdon Cliffs and
South Foreland Lighthouse.
The fundraising drive was given a boost in July when a number of
household names - including Dame Vera Lynn, Dame Judi Dench and the
Dover-born soul singer Joss Stone - gave their support.
National Trust director-general Fiona Reynolds said:
"Thanks to the generosity and support of thousands of people, we've
reached our target nearly two months early.
"This appeal has tapped into something unique – the emotional
connection that people have with special places such as the White
Cliffs of Dover.
"The trust will now look to enhance the quality of access to
this new land and build on some of the fantastic nature
conservation work that has been carried out by the team on the
ground."
NT regional media officer Michelle Cleverley said: "On behalf of
all my colleagues, I would like to take this opportunity to thank
the KM Group for the amazing support you have given us and the
appeal."
Alison Burnett, a volunteer on the White Cliffs of Dover team,
said: "There has been a real buzz around the appeal with this once
in a lifetime opportunity to add the missing piece of the White
Cliffs so that they are in the care of the National Trust.
"This chalky stretch of coastline symbolises so much for so many
people and it's wonderful to think that we've managed to raise the
money so that future generations can enjoy all that this unique
place has to offer."
The White Cliffs of Dover
are an iconic image of Britain
To celebrate the success of the appeal, the trust will be
offering a guided walk from the visitor centre to South Foreland
Lighthouse, which will be open to visitors, on New Year's Day
starting at 11am.
There will also be a mini bus service available from the visitor
centre to the lighthouse throughout the day.
The cliffs are also home to a rich array of wildlife, including
the Adonis blue butterfly, rare coastal plants such as oxtongue
broomrape and sea carrot, and birds including skylark, the only
pair of breeding ravens in Kent and peregrine falcons.
Across England, Wales and Northern Ireland the National Trust
looks after more than 720 miles of coastline. The Trust acquired
its first stretch of the White Cliffs of Dover in 1968.
Hundreds of thousands of people come to visit the dramatic chalk
cliffs every year with their wonderful views across the English
Channel.
06/11/12
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