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Thursday, May 24 2012

Kent chief executive Jamie Clifford refuses to panic despite disappointing Twenty20 crowd

Jamie Clifford

by Alex Hoad

Kent chief executive Jamie Clifford has refused to panic, despite a ‘disappointing’ crowd of just 3,000 for the first Twenty20 game of the season at Canterbury last Friday.

Many fans felt ticket price hikes to pay-on-the-day £25 impacted the attendance at the St Lawrence Ground for the six-wicket defeat to Middlesex in the Friends Provident t20 clash.

However, Clifford (pictured) says it is too early to say whether ticket prices affected the attendance and claimed the poor weather in the build-up to the match and the start of the football World Cup had contributed to a crowd which was almost half that of the 6,000 believed to be at the Nevill Ground in Tunbridge Wells for the opening home game two days earlier.

Mr Clifford said: "We are only two games into an eight-game home series and the first game went brilliantly and was essentially a sell-out.

"The thing with the Middlesex game was that the weather had been miserable. I think it was raining from 10pm the previous night until midday on the Friday.

"I must say we feared the worst, what with the World Cup starting and the iffy weather. We could see the crowd being down."

He added: "There has been lots of Twenty20 cricket doing the rounds too, games around the country and on television.

"It’s too early to see a trend but I think Twenty20 crowds will be down countrywide this year."

He admitted he was disappointed with the Canterbury crowd but added: "That is more because we have become used to having big crowds over the past few years." Asked whether the club would consider any measures to reduce ticket prices ahead of the next game at Canterbury, Mr Clifford added: "We won’t panic and rush into doing anything. We will look at things on a game by game basis."

Admisssion to t20 game against Essex at The Oval next month will be less expensive than those at the St Lawrence Ground. Tickets cost £20 for adults and £10 for children.

Do you think ticket prices are to blame for the low turnout? What should the club do. Have your say below.

Thursday, June 17 2010

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  • Victoria wrote:

    £25 for afternoon or evening of play far too expensive - especially as not always exciting. I went to Kent's Beckenham ground three years ago for 20/20 and it was about £12. Would pay £15 tops at present. That's still big % increase given recession.

    19 Jun 2010 12:48 PM

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  • Scammo wrote:

    Also the prices were raised from £10 to £20 for the last day of a championship game recently just because a result was possible. That coupled with the twenty 20 prices is terrible.

    18 Jun 2010 3:53 PM

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  • stewart jefferis wrote:

    The price has put a lot of people off full stop,the kent chairman needs to wake up and realise that £25 is far too dear,yes the weather was poor and the world cup is on but after paying to get there and food and drink and entry it turns into an expensive afternoon and as has been said there are far more games so a re-think is needed on the pricing or the crowds will dwindle.

    17 Jun 2010 6:10 PM

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  • scott wrote:

    what about the county town? ?Maidstone always used to attract a good crowd and was a great place for cricket, it really annoys me that the club seem to want to take the matches upto london wherever possible- kent i love you, but the way fixtures and pricing is run is a disgrace!

    17 Jun 2010 3:19 PM

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  • nick wrote:

    what bemuses me is the fact we are actually playing more games this season in the competition so they should lower the prices if anything. They therefore could count on a higher average attendce and probably more cash because of extra sales within the ground (ice creams etc). with the world cup on and t20 on all the time kent have to sell it better and the biggest pulling power for consumers is price especailly in the economic crisis. i also think that more games should be played at Tunbridge Wells as over last two years there have been crowds of 5,000 and 6,000 far exceeding what beckenham gets and they have two games, being from the area there is no doubt that people would attend on similar mass for extra games.

    17 Jun 2010 12:40 PM

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  • Stephen wrote:

    The ticket prices are an absolute disgrace. I could scarcely believe my eyes when I saw that it was £25 to watch a game... Finals day of the T20 three years ago was only £45 for three games, including the actual final.

    Going even further back, when I was a junior member, my membership was £20 for the whole season. Now that money wouldn't even get me in to one game!

    And as for playing a "home" game at the Oval, I've never heard anything so ridiculous in all my life.

    Incidentally, the ticket prices might be harder to swallow had Kent used some of this money to bring in a second overseas player for this competition. Other counties have world class players in their squad, we're struggling by with a second-rate Sri Lankan spinner.

    Over the past few years Kent have lost the plot - Beckenham is in London, so we shouldn't play there as far as I'm concerned, and there quite often is no cricket at the flagship county ground for a month in the middle of summer, usually so that some naff concert can take place.

    The worrying thing is that we're not only failing to attract future members, but fans who have been watching the county for many years won't be going with prices like these.

    17 Jun 2010 11:16 AM

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  • John wrote:

    While encouraging people to book in advance is obviously a bonus, the price hike rules out a huge chunk of potential spectators.
    Those who don't realise the game is on until late, cancelled plans, out of work early etc, "Oh I could pop along to the T20... £25... nevermind".
    Same for all competitions, £20 for the CC is a joke also.

    17 Jun 2010 8:59 AM

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  • scott wrote:

    Sorry Jamie you will have to think your pricing policy differently, £25 for standard admission is far too much, onlly premier league football club can hike their prices up without impact on the gate. If it was say £15 i would have attended two games already this season so far it has been none- I dont think I am alone in this

    17 Jun 2010 8:53 AM

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