Kent County Cricket Club launch new logo
Kent County Cricket club have unveiled a new-look logo which
they say is 'honouring the past whilst focusing on the future.'
The Invicta horse is featured prominently and the new shield is
designed in the club’s traditional colours of maroon and blue. The
Kent year were formed - 1870 - has been added.
The logo, designed by Kent's new commercial partner Deeson
Group, will be used on playing and replica kit, the club's website,
stationery and advertising.
Chief executive Jamie Clifford said: “The design of the new club
logo coincides with the redevelopment of the St Lawrence Ground and
heralds the start of a new era for the club.
"It rightly returns the Invicta horse to pride of place at the
centre of a shield whilst providing a fresh new contemporary look.
I hope that it will soon become widely recognised as standing for
all that is good about Kent County Cricket Club – traditional,
forward looking and welcoming.”
But some members and supporters have given the badge and
branding as 'Kent Cricket’ the thumbs down, with one member Nigel
Williamson describing the logo as “banal and meaningless."
He has already tabled a motion rejecting the rebranding, to be
discussed at the annual meeting next March, and said “ We have been
Kent County Cricket Club for 140 years, and I’m confident a
majority of members will reject this crass and pointless attempt at
a trendy rebranding."
Ironically, the change has followed several surveys and focus
groups deemed that Kent County Cricket Club was a place for
“Members Only” which the county feel is “a misconception which
couldn’t be further from the truth and aims.”
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