Reinforce your message with complementary
media
People remember 30% of what they hear, 50% of what they see and
70% of what they see and hear. Combine a media mix of Radio,
Newspapers and Internet to ensure your message is delivered
effectively. (1)
Enhance your marketing campaign by using the only multimedia
company in Kent to mix Newspapers, Internet and Radio to create a
truly multimedia package for your local area.
Look no further for your multimedia
solution
The KM Group continues to evolve, offering advertising solutions
to every problem. A truly multimedia company that can ensure you
embrace every opportunity through newspapers
attracting 679,815 weekly readers (2), radio stations with
164,000 weekly listeners (3) and websites attracting a daily
average of over 17,000 unique users (4).
With such a wide and varied reach, the KM Group touches the
lives of almost 7 in every 10 adults in Kent (5) and is one of the
county’s most recognised and trusted businesses. The effective
choice when looking for promotion or successful advertising.
By offering opportunities to unite the power of the printed word
with radio and the Internet in any combination, the KM Group are
able to compete locally and nationally within the modern market
place while pioneering new, exciting ideas.
Available platforms
Newspapers are a trusted medium, preferred for reading about
news in detail. Newspapers can drive readers to websites for
further information.
Internet is used for searching for the exact information
instantly. Almost half of internet users then listen to the radio
while online each week. (6)
Radio is an effective medium for engaging with the listener on a
personal level and is ideal for building brands.
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us
Sources: (1) A Mehrabian & M Weiner, The journal of
Personality and Social Psychology Vol 6, No 1 May 1967 /
(2) JICREG (Jan 2010) / (3) RAJAR (Q4 2009) /
(4) ABCe (February 2009) / (5) KM Group newspapers 10%+
distribution area ISL/CC - June 06 / (6) RAB Using radio with
online / BRMB Internet Monitor Aug 2004 cited in RAB Using radio
with Online