"Here at P&O Ferries we take
great pride in our partnerships and are pleased to continue our
deal with the KM Group. By working together last year the KM helped
us to reach out to our local audience to ensure we were their first
choice when it came to cross channel travel.
"Our partnership was particularly
beneficial to us during the launch of our new ship which gave us
the exposure we required during this momentous occasion. For 2012
we will continue to work with the KM in the same way and further
promote our second new vessel & to celebrate our 175th
anniversary."
Richard Rumble
Acquisition Executive
P&O Ferries
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''We used the KM Group as our key
media partner for our recent autumn [2011] campaign which also
coincided with the launch of our new brand identity. We leveraged
the multiple platforms offered by the KM including their free and
paid-for papers, supplement, radio stations and various
online news portals.
"We also made use of their highly
skilled digital creative team who were second to none in
translating our poster and advertisement creatives into digital
executions. We have been highly impressed with the level of
creativity, resourcefulness and professionalism of everyone we have
worked with at the KM Group.''
Cara O'nions
Head of Brand and Communications
Kent Reliance
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"I came back to advertising with
the KM Group after trying other media channels for the past two
years. The package that was put together was very professional and
meant it was a very easy decision for me to make, as it gave me
coverage countywide in newspapers, radio and online. What I have
been able to track is that customers are travelling from further
afield this year to come to the Centre."
Andy Rushton
Centre Manager
Chatham Ski & Snowboard
Centre
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"Working with the KM Group in 2010
was a huge success for us, particularly as it was our first year of
operation. Our Media Partnership with the KM Group allowed us to
reach our target audience in a way that was highly effective,
whilst also keeping our costs under tight control.
"We are looking forward to
developing our partnership further in 2011 and both welcome and
appreciate the creative and committed approach to making the
Rochester Christmas Market a success that the KM Team have
demonstrated."
Bob Cole
Event Director
The Dream Workshop
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"KM Group ran a ticket giveaway for
the Ideal Home Show 2010 and brought a great result. The offer ran
in the What's On entertainment supplement to create countywide
awareness and 1,884 pairs of tickets were claimed. This was the
best result from all 70 participating publications."
Phil Merry
Focus Media Marketing