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Thursday, February 09 2012

Dartford Messenger records significant rise in users

Dramatic news stories have resulted in KM Group’s Dartford Messenger website recording its highest visitor figures since it was launched over a year ago.

July’s Nedstat figures show a 79% increase in page impressions over the previous month and a 131% rise in unique users.

On average Dartford Messenger has between 9,000 and 12,000 hits a month. In July 21,069 page impressions from 6,907 unique users were recorded.

Fans of Charlton FC turned to the site for breaking news about the club and some of those affected by a power cut across Dartford, Crayford, Bexleyheath, Erith, and Orpington visited the site for information about the story affecting them. Some left comments reflecting their frustration. This story also led to over 13,000 page impressions on KM Group’s flagship website, KentOnline.

But it was a breaking story about a fire breaking out in the bedroom of a secure hospital that drew the most page impressions.

Launched in April 2008, the site is a companion to the Dartford Messenger newspaper, an edition of the Gravesend & Dartford Messenger (Series) with 5,808 readers in the Dartford area according to the latest JICREG readership report. KM Group has 9 other local websites.

The top 5 stories on Dartford Messenger in July:

(August 8, 2009)

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