Fresh look for Kent’s biggest free newspaper series
Committed to local press and giving readers
what they want, KM Group’s freely circulated “Extra” series
features an eye-catching new look.
The new design for the 8 titles in the series
is the result of an extensive research project carried out by
Marketing Works across the county in 2008.
Each of the titles in Kent’s biggest free
newspaper series* will boast a new, uniform style. The papers will
also continue to be used to create awareness and drive sales of the
company’s relevant paid-for titles and promote the significant
online and radio offerings.
Conscious of environmental concern, KM Group
will also continue to make all Extra titles available to view for
free online. Initiatives such as this led to receipt of the
Environmental Newspaper Company of the Year Award at The 2009 Newspaper
Awards.
Here is the complete list of Extra titles and
their web addresses:
All these titles and the paid-for titles they
complement are audited to up to date industry standards. The Audit
Bureau of Circulations (ABC) ensure the accuracy of circulation
data and the The Joint Industry Committee for Regional Press
Research calculate reliable readership data based on these
figures.
Collectively, an average of 384,695 copies
were circulated weekly across Kent between July and December 2008.*
Reaching 577,000 readers every week.**
ABC data confirms that Canterbury Extra,
Folkestone & Dover Extra and Medway Extra are the most widely
circulated free papers in their market areas.* While recent changes
to a key competitor portfolio has helped increase the profile of
Ashford Extra and Maidstone Extra. These are now the only
home-delivered free tabloids in those circulation areas.
Brand Manager, Sarah O’Hara says “This is
another important step in the development of KM Group’s multimedia
platforms. In a changing industry it’s clear that interacting more
with the audience and developing user generated content is vital
and this is something we are now trialling in the Canterbury Extra.
By refreshing these key titles we have opened the channels of
communications with our audience and are developing audience touch
points.”
Sources: *ABC Jul – Dec 2008, **JICREG April
2009
(May 4, 2009)