Kent's KM Group is now able to provide advertisers with
multimedia reach data as part of the Newspaper Society’s Locally
Connected, an integrated print and online audience
currency project.
Data released last week from The Joint Industry
Committee for Regional Press Research (JICREG) combines readership
figures for 8 weekly regional titles with modelled data for
the KentOnline website.
The
newspapers with direct links to the KentOnline website
are:
- East Kent Mercury (Series)
- Gravesend & Dartford Messenger (Series)
- Kent Messenger (Series)
- Kentish Express (Series)
- Kentish Gazette Group
- KM Extra (Thanet)
- Medway Messenger (Monday)
- Sheerness Times Guardian
Modelled against area data held by
the Newspaper Society, figures are based on the latest audit
figures from the Audit Bureau of Circulations.
Deduplicated data shows that of the
four JICREG subscriber websites serving Kent, that are registered on the Newspaper
Society’s Media Portfolio Database, KM Group’s site has the
broadest audience reach.
An average of 10% of all area adults in Kent
view KentOnline in an average month. 137,306 unique browsers in
total.* Making KentOnline
the leading regional media website in Kent.
KentOnline has an average total of 231,064 unique browsers
each month.**
When combined, KM Group newspapers
and websites reach 668,829 adults in Kent in an average week.*
That’s 48.63% of all adults in Kent.
Northcliffe’s ThisisKent.co.uk and ThisisSussex.co.uk placed
second and third respectively, while Newsquest’s News Shopper site,
also audited by ABCe, placed fourth.
KM Group's 14 regional newspapers have a
combined reach of 662,931 readers across Kent each week.*
KM Group is the only media company in Kent to
own and operate a network of radio stations in addition to
publishing newspapers and websites. Eight kmfm stations (7 FM, 1
DAB) reach 164,000 listeners each week. ***
(April 27, 2010)
Sources: * JICREG April 2010 / ** ABCe
Jul-Dec 2009 / *** RAJAR Q4 2009