KM Group to become Locally Connected
KM Group has begun monthly auditing of the KentOnline website traffic with
a view to joining the Newspaper Society’s
integrated print and online audience currency project, Locally
Connected.
Measurement started in January and is being carried out by
ABCe,
who previously audited the site on an annual basis. The last
independent audit took place in February 2009 and showed that the
site, which acts as an umbrella for several local-interest and
special-interest sites, received more than 4,200,000 page
impressions from 286,500 unique users.
Locally Connected was launched in November
2009 and is the UK’s first integrated print and online planning
currency. Lynne Anderson, Newspaper Society Communications Director
says “Locally Connected gives advertisers and agencies a unique and
powerful cross-media planning tool that demonstrates how they can
effectively target the UK’s local communities online as well as in
print. We are delighted that the KM Group is joining the scheme
with their KentOnline website.”
Commercial Director Brin Bucknor, one the
directors of JICREG, says
“Being part of Locally Connected is further evidence of KM
Group’s commitment to being a true multimedia business.
"The
integrated demographic data will be a huge aid to our sales teams
who have until now had only print-based demographic information and
average online topline
user/visitor figures to share with potential clients.”
KM Group data will appear as part of Locally
Connected from April.
(Jan 18, 2010)