kmfm raises over £2,600 for local charity campaign
The latest campaign of support for Marie Curie Cancer Care has
resulted in over £2,600 raised and one lucky listener driving away
with a brand new car.
The kmfm network’s countywide My Number’s
Up competition took place over 6 weeks with the objective of
raising funds for the charity’s “Kent
Needs More Frankys” appeal.
Marie Curie provide a free nursing service for
people who want to be cared for at home at the end of life.
The fundraising incentive was the chance to
win a brand new Peugeot 107, provided by the Robins and Day dealership in
Canterbury.
Funds were raised via text message
registrations for the competition. The cost of entering was £1.50,
with approximately £1 from each registration going directly to the
charity. KM
Group's SMS service is provided by g8wave.
2,773 messages were received between February
15 and March 12 and 40 listeners were randomly selected as
finalists to participate in a climactic “party” event hosted by
kmfm presenter
Neil Redding at the Robins and Day dealership on Saturday,
March 20.
Neil said: "A brand new car was a fantastic
prize donated by Robins and Day and it is a brilliant charity which
cares for people in their final years.
The prize draw was broadcast live across the
network and Chris Smith from Maidstone triumphed. Upon winning, she
said: "I can't believe it, I never win anything and I needed a new
car."
Malcolm Steatham, the dealer principal at
Robins and Day in
Canterbury, and kmfm head of radio Steve Fountain will be
raising even more money for Marie Curie when they trek to Mount
Kilimanjaro in July.
(March 23, 2010)