kmfm team celebrates RAJAR triumph
kmfm Group now reaches an average of 184,000
listeners each week – its highest reach in four years - according
to the latest RAJAR figures released today (May 12).
The network of 7 local stations and 1 digital
station increased reach by 3.4% in the first quarter of 2011
against the previous quarter.
Steve
Fountain, KM Group's Head of Radio, said "In the past 12 months
we've worked really hard to give the listeners the kind of local
radio they want.
"We're live and local in Kent when our
competitors are networking to and from other parts of the country.
Our listeners are telling us they approve of that. We are pleased
with the result but we also know we've got to keep improving."
kmfm Group includes kmfm for Ashford (107.6
FM), kmfm for Canterbury, Whitstable & Herne Bay (106 FM), kmfm
for Maidstone (105.6 FM), kmfm for Medway (100.4 or 107.9 FM), kmfm
for Shepway & White Cliffs Country (96.4 or 106.8 FM), kmfm for
Thanet (107.2 FM), kmfm for West Kent (96.2 or 101.6 FM) and kmfm
extra on DAB.
In January 2011, kmfm extra was relaunched as
a commercial station targeting 15 to 24 year olds. Its dedicated
website boasts over 9,000 unique users each month.**
KM Group recently conducted a listener survey
in which 80% of respondents said they listen daily. 62.7% said they
listen via an analogue radio and 44.9% said they do so via a
digital one.
Owned by KM Group, Kent's only independent
multimedia company, kmfm is the county’s most established local
broadcaster. kmfm stations all feature programming dedicated
exclusively to the county of Kent.
(May 12, 2011)
* RAJAR Q1 2011 / ** Nedstat