Published: 00:00, 09 June 2016
| Updated: 18:55, 28 February 2018
People are being warned to treat the water with respect after the number of deaths on Kent's coastline almost tripled last year.
There were a total of 11 fatalities on the county's shores in 2015, compared to four the previous year.
They include Nicholas Warren, 58, who died in the water at Kingsdown in December after trying to rescue his six month-old dog.
Scroll down for audio
The death toll rose further the following month, when nine-year-old Connor McDonald was swept out to sea after falling in the water at Dymchurch.
The figures - released today by the RNLI - also reveal a number of near-fatal accidents, with lifeboat crews saving dozens of lives.
Just this week, a group of 34 children and two adults were rescued after getting cut off by the tide on a coastal walk near Dover.
The RNLI is aiming to halve accidental coastal deaths by 2024 through its Respect the Water campaign.
The charity hopes to raise awareness of the dangers of cold water, slips and falls, rip currents and waves.
It is mainly targeted at adult men, who account for the most sea fatalities - 81% in the south east.
From academic achievements to engineering accolades and new facilities, Kent College offers students an outstanding school life.
Enter this month’s competition and you could win a luxurious return crossing!Sponsored editorial
There's no uniform or bells and students and staff are on first name terms. School life at Rochester Independent College is unique.
Every morning at 10am we play you an hour of tunes from the 90s. We call it, #WeLoveThe90s.
Play 'Say It' with Garry and Laura on kmfm Breakfast and you could win £1,000!
Wake up to kmfm Breakfast with Garry and Laura - it's Kent's alarm call.