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Omer Ibrahim, of Sheppey Cycles, High Street, Sheerness, hails biking boom

Olympic fever has truly taken hold at one town centre shop.

While cyclists Jason Kenny and Laura Trott were getting the golds in Rio, Sheppey Cycles was enjoying a boom.

The Sheerness High Street-based business has benefited greatly from the Games’ feel-good factor.

VIDEO: Omer Ibrahim says business has never been better

Boss Omer Ibrahim says trade is up as Islanders visit to have their bikes serviced. Team GB won eight gold medals on the track.

Dad-of-one Omer says the success, as well as the recent Tour de France and good weather, was great.

The shop, which is next door to the Castle Tavern, was founded 38-years-ago by his dad Ozy.

Omer, who has been in charged for six years, says British cycling success in recent years had seen a spike in Islanders’ interest.

The 29-year-old said: “It’s with the weather, as soon as the sun comes out people get their bikes out of the shed.

“People watch the Olympics and the Tour de France and think, especially with cycling ‘I can do that’.”

Laura Trott competed in the Olympic cycling team in Rio
Laura Trott competed in the Olympic cycling team in Rio

Repairs are also a big part of the business with most work involving realigning off-set tyres and fixing punctures.

Asked about how he survives against the big nationwide chains such as Halfords and Sports Direct, he said: “It’s definitely service.

“Not to put anybody’s business down but Halfords are a large shop employing staff.

"I care about my customers" - Omer Ibrahim

“I take home what I take, so I care about my customers. If you upset one person on Sheppey you lose lots of customers, I can’t afford to do that.

“Today we’re very busy. I’ve got seven repairs on the go at once which means I’m busier than normal.

“It’s usual for me to have two or three bikes in which people want bringing back up to standard.”

The resident of Granville Road, Sheerness, hopes one day that daughter Daisy will take over the reins to make a third generation in the shop.

He said: “It would be nice to keep the business in the family.”

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