Published: 12:00, 19 November 2015 |
Updated: 10:29, 24 November 2015
Ben Bartlett is hoping to double the sales of his Bushtucker Trial Challenge by Christmas as the public feast their eyes on the latest series of I’m a Celebrity...Get Me Out of Here.
The game is based on trials that feature in the popular ITV reality show, in which contestants are tasked to eat foul-looking bugs and insects in return for rewards.
Scroll down for video
The 24-year-old said the game had been selling like hot cakes. “As soon as the adverts come back on the television promoting the series, we notice our online sales go up immediately,” he said.
“It has grown massively and once the show goes on air we probably sell three or four times what we usually sell during an average day, so our business is doing great.”
The board game, which is officially approved by the show, costs £14.99 and involves players winning stars for munching on crickets and mealworms, which come with the set.
Video: The people of Sittingbourne had a try of some creepy crawleys
As well as the snacks that come with the game, business-savvy Ben, of Borden Lane, has also sold 100,000 “edible novelties”, which he supplies to more than 27 countries.
The young entrepreneur, who works with dad Gary, 50, on the Eurolink estate, also recently made a deal with wholesale giant Hancocks to stock larger sweet retailers with his salt and vinegar crickets, chocolate beetles and scorpion lollies.
“It’s crazy how all this has happened as we didn’t expect it to get this big but it has.
“People have said ‘that’s disgusting’ but we’ve never had complaints.
“People tend to do it for fun and know what they’re getting into.”
The former Westlands pupil is also planning to launch a brand of flavoured vodkas with a creepy crawley twist in the near future.
For more details on the company, visit www.bush-grub.co.uk
Every morning at 10am we play you an hour of tunes from the 90s. We call it, #WeLoveThe90s.
Play 'Say It' with Garry and Laura on kmfm Breakfast and you could win £1,000!
Wake up to kmfm Breakfast with Garry and Laura - it's Kent's alarm call.
Your No1 guide to getting married in Kent. From dresses to discos and venues to veils, we've got everything you could possibly need for your big day
Education, Training & Childcare is a special supplement published by KM Media Group four times a year. Click here for latest e-edition.
A guide for your future. For year 11 students in Kent and Medway. Click here for the e-edition.
We have four editions of our Kent Homes, Gardens and Interiors magazine for you to read. Click here to view them all.