Swale council unveils new logo
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By
Hayley Robinson
A new logo (pictured) has been
created for Swale Council, but there’s been no song and dance about
it due to tight budgets.
The design was created by the
in-house graphic design team and was heavily influenced by customer
feedback which the council received while developing its new look
website.
A spokesman for the council said:
"Our brand was considered outdated, old fashioned and the
turquoisey-green was difficult for some people to see -
particularly those with a visual impairment. It was also felt the
Swallow (which was facing down in the old logo) was facing the
wrong way.
"We are obviously acutely aware
that we are in a time of tight budgets so the exercise has been
done at minimal cost, there isn’t going to be a big launch and we
aren’t rushing out to replace every logo in the borough. The
approach we will be taking is where something is new, needs
replacing or repairing then it will use the new logo. So as we
update documents, for example the new corporate plan, or repair our
assets - for example the front of the building, or replace
allotment signs these will bear the new logo."
Tuesday, February 23 2010
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