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Bluewater: Benefit cosmetics to stage top secret product launch in Kent

A spacecraft-style pod is set to beam into a Kent shopping centre this week as part of a "top secret" make-up launch.

Benefit Cosmetics, who have previously staged launches including the Good Ship Benefit and the UK’s first brows and beauty drive thru, GlastonBrow, have gone a step further.

Their "top secret" new product will be launched at Bluewater shopping centre on Friday, February 2.

Benefit cosmetics are unveiling a top secret product at Bluewater
Benefit cosmetics are unveiling a top secret product at Bluewater

The hush-hush launch involves passers-by who spot the company's pink astronauts in the centre being strapped in to the pod to find out what the new product is and try it out.

Bluewater is one of only three locations chosen for the launch.

The pod will be outside M&S on the ground floor between 9am and 9pm on Friday.

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