Home   What's On   News   Article

Faversham brewer Shepherd Neame reveals first VR hop garden experience

By Angela Cole

Step into a hop garden – courtesy of Britain’s oldest brewer.

Faversham’s Shepherd Neame has unveiled a world-first: a virtual reality (VR) experience of a hop garden.

Shot in ultra-high-definition, the 360° video was unveiled at Craft Beer Rising in Brick Lane in London.

 

Parsonage Farm hops in Kent

Parsonage Farm hops in Kent

It features the “godfather” of UK hop growing, Tony Redsell, who takes viewers on a journey, telling the story of British hops and gives them the chance to witness hop-picking and drying first hand. It also includes augmented reality with drawings of Kentish hop varieties and historic photos of hop pickers.

Hop grower Tony Redsell

Hop grower Tony Redsell

The film was shot at Parsonage Farm, near Boughton, the spiritual home to the East Kent Golding variety and just a few miles from Shepherd Neame’s brewery.

Head brewer, Richard Frost, said: “With Kent being one of only two major hop growing regions in the UK, we’re lucky that we regularly visit a hop garden. However, most people won’t have had the opportunity to experience the three week harvest, so this is a chance for them to find out about our most vital ingredient wherever they are in the world.”

 

Join the debate...
Comments |

Don't have an account? Please Register first!

The KM Group does not moderate comments. Please click here for our house rules.

People who post abusive comments about other users or those featured in articles will be banned.

Thank you. Your comment has been received and will appear on the site shortly.

 

Terms of Comments
We do not actively moderate, monitor or edit contributions to the reader comments but we may intervene and take such action as we think necessary, please click here for our house rules. If you have any concerns over the contents on our site, please either register those concerns using the report abuse button, contact us here, email multimediadesk@thekmgroup.co.uk or call 01634 227989.

Close This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.Learn More