The list was agreed between Ashford Borough Council (ABC) and McArthurGlen when planning approval was granted for the £90 million expansion in 2015.
Five Guys is opening at the Designer Outlet (11446508)
Almost 40 companies - including JD Wetherspoons, TGI Fridays and Nandos - cannot be approached by the owners of the Ashford Designer Outlet in order to protect the town centre.
Five Guys was one of the restaurants listed, but planning officers have since allowed the fast food chain to move into the centre as they had no desire to open elsewhere in the town.
The American fast food restaurant will be based at the new Food Piazza, and will be joined by a host of other restaurants that are expected to be announced in the coming months.
Here's a full list of the banned restaurants:
Be at One
Brew Dog
Byron
Carluccios
Chicago Rock Cafe
Coal
Cosmo
East Restaurants
Five guys
Cau
Giggling Squid
Giraffe
Glendola
Gondola group which runs Ask and Zizzi
Gourmet Burger Kitchen
Greene King - Hungry Horse
Handmade Burger Co
Itsu
JD Wetherspoons
JRC Global Buffe
La Tasca or La Vina
Las Iguanas
Loungers
Intertain
Mitchells and Butlers
Nandos
Prezzo PLC which runs Prezzo and Chimichanga
Real China
Richoux Group PLC which runs Deans Diner, Villagio, Richoux, Zippers
Ruby Tuesdays
Spur Steakhouse
Stonegate PLC
Tasty PLC which owns Wildwood & Dim T
TGI Fridays
The Real Greek
Tragus - the group which includes Cafe Rouge, Strada and Bella Italia
TRG which operates Frankie + Benny's, Chicquitos and Coast to Coast
Turtle Bay
Youngs
A council spokesman said: “We want the Designer Outlet and town centre working in a complementary way and together providing something that will attract visitors and improve Ashford’s overall retail and entertainment offer for our residents.
"Therefore when the outlet expansion was approved the council negotiated an agreement in respect of the restaurants that could open there.
"We believe this was one of the first agreements in the country at the time and demonstrates our ongoing commitment to ensuring the town centre continues to thrive, alongside an expanded Designer Outlet Centre.
“It’s important to note that the agreement was negotiated with McArthurGlen, and not imposed on them by the council. It was also agreed at the time to keep the situation under review, which we have done.
"When it became clear that Five Guys had no desire to move to the town centre, discussions were held with all parties to secure this brand for the residents of Ashford, and we are delighted to welcome them here.”
Here's a list of retailers which have been permitted under the plans although this is not a definite list of shops which are going to open:
7 For All Mankind
Adidas
Agent Provocateur
Alfred Dunhill
All Saints
Amefa
American Eagle
Andrea Mattia
Anne Fontaine
Annoushka
Anthropologie
Antler
Anya Hindmarch
Armani
Armani Ex
Asics
Austin Reed
Bally
Banana Republic
Bang & Olufsen
Barbour
Basler
Bedeck
Bellissimo
Belstaff
Ben Sherman
Berghaus
Billabong
Bonpoint
Bose
Botega Veneta
Brooks Brothers
Burberry
Cadenza
Calvin Klein
Carolina Herrera
Celine
Chapelle
Charles Tyrwhitt
Chisholm Hunter
Chloe
Christy Towels
Churchs
Coast
Coccinelle
Cos
Cotton Traders
Crag Hoppers
Cross Pens
Daniel Footwear
David Clulow
Denby
Diane Von Furstenberg
Diesel
Dior
DKNY
Dolce & Gabbana
Dune
East
Ermenigildo Zegna
Esprit
Fendi
Fiorelli
Folli
Follie
Fossil
Fred Perry
Furla Gaggia
Gant
Ghost
Gieves & Hawkes
Gina
GStar
Gucci
Guess Hackett
Hearts on Fire
Heidi Klum
Henry Lloyd
Hobbs
Hollister
Home & Cook
Hornby
Hugo Boss
J Crew
Jack Wolfskin
Jacques Vert
Jaeger
Jeff Banks
Jimmy Choo
Joseph Joules
Juicy Couture
K.I.D.S
Kate Spade
Kenzo
Kipling
Klass
Kurt Geiger
Kytch & Sync
La Perla
Lacoste
Lakeland Leather
Lalique
Le Creuset
Levi's
Lindt
Links
LK Bennett
Loewe
Lola & Grace
Longchamp
Loro Piana
Lulu Guiness
Marc Jacobs
Marni
Massimo Dutti
Max Mara
MCM
Michael Kors
Mint Velvet
Missoni
Molton Brown
Moncler
Mulberry
Musto
N.Peal
Neal's Yard
Nicole Farhi
Nike
Oakley
Oliver Bonas
O'Neill
Original Penguin
Oscar de la Renta
Osprey
Paul Costelhoe
Paul Smith
Penhaligons
Polo Ralph Lauren
Portmeirion
Prada
ProCook
Proudfoot
Pull and Bear Radley
Ralph Lauren Home
Rectella
Reebok
Regatta
Reiss
Roberto Cavalli
Rupert Sanderson
Russell and Bromley
Saint Laurent Paris
Saltrock
Salvatore Ferragomo
Samsonite
Sandro
Savoy Taylors Guild
Sergio Rossi
Sheridan
Skechers
Smythson
Sonos Spane NK
Stars & Legends
Stella McCartney
Suit Direct
Sunglass Hut
Swarovski
Tag Heuer
Ted Baker
Tefal
Temperley
Tempur
The Kooples
The North Face
Thomas Pink
Timberland
Tod's
Tog 24
Tommy Hilfiger
Tory Burch
Toshiba
Tripp
Triumph
True Religion
Tula
Tumi
Tutta Bella
Ugg Australia
Uniqlo
Valentino Versace
Victoria Secret
Vivienne Westwood
Watchstation
Whistles
Whittard
Wolford
Wonderbra
World Belts
Yankee Candles
Yumi
Zatchels
Zwilling
Aubade
Cath Kidson
Converse
Dunhill
Escada
FF Group
Hunter
Inditex Group
Jack Wills
Karen Millen
Kering Group
Lulu Lemon
LVMH
New Balance
Pinko
SMCP
Sonba Rykel
Scotch & Soda
Under Armour
White Stuff
VF Group
Villebrequin
Zegna
So far, Pret a Manger, YO! Sushi and Lost Sheep Coffee have opened in the new food piazza, while Zwilling and Paul Costelloe are the first homeware and fashion brands to open.
Five Guys will open later this year and other brands are set to be announced in the coming months.
The expanded Outlet is due to open in Autumn 2019, and will include 50 new premium and luxury brands and new facilities such as an events space, food piazza and 725 car additional car parking spaces.
It is also expected to create 500 new jobs in the town.
