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Kent's first Haribo store is coming to Ashford Designer Outlet.
Customers will be able to sample sweet treats produced in the UK and exclusive products imported from Haribo factories across the world at the new store - which will be the first to open in the county and the south east of England.
The global confectionery giant has strengthened its retail presence over the last two years and currently has five sweet shops scattered across the country, including stores in Yorkshire, Cheshire, London and Somerset.
The company is currently advertising for sales assistants, a keyholder and store managers to fill positions at its new sweet store in Kimberley Way.
It has not yet been confirmed when it will open, but it is thought that it will fill a unit in the multimillion pound shopping centre extension.
Set to open this October, the expansion will see a further 50 brands added to the site.
Full list of all new stores in Designer Outlet extension:
A phased opening has been taking place throughout the year, with YO! Sushi, Pret A Manger, Zwilling, Paul Costello and Lost Sheep Coffee already operating in the newly-constructed extension.
The Garden of England themed playground - which cost £400,000 - opened in May.
Last week, scores of people spent hours queuing to be the first in line for the opening of Krispy Kreme, which is positioned close to Marks and Spencer in an American-style trailer.
More announcements are expected in the coming weeks, as the project reaches the final stages of construction.
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